Announcements Digital

“A Clear Way Forward” for charities on digital.

When the Charity Digital Code launched on 15th November 2018, charities welcomed the sector-wide standard showing what good digital looks like today.  Since then over 150 charities have used the Charity Digital Code Quick Assessment Tool to test their own digital capabilities and practices against those described in the sector, and have shared their data anonymously with the rest of the sector.

The verdict is that there’s a long way to go, but the way forward is clearly indicated by the code.  Zoe Amar, who chairs the Charity Digital Code, commented:

It’s helpful to have these early insights into where the charity sector is at in relation to The Charity Digital Code of Practice. The results show that there is some way to go with digital in the sector, which is a concern.  The best practice set out in the Code is designed to be ambitious in order to raise standards and we encourage charities to work towards it, as this will help them increase impact, improve sustainability and develop skills.

One challenge highlighted by the report is that whilst charities reported strong leadership from their boards around governance and setting the direction of the charity, that there were real challenges delivering on this within the charity – particularly because of a real shortage of significant skills – 75% of charities reporting that they had “very few digitally skilled people around”.  With digital skills being a strong driver of digital performance in other areas, the benchmark clearly points to this as the area of focus most needed by charities today.

One area of hope that the report highlights, however, is that analytics is an area that the charity sector is getting to grips with. Over 40% of charities indicated that they had significant tactical or strategic work going on in this area, and whilst this is a long way from fully meeting the standard, this does show charities focusing on understanding supporter behaviour, and in turn on the most effective ways to engage and respond.

“Digital has changed our culture and has changed our economy, our relationships and the way we live our lives” commented Jonathan May, CEO of Hubbub Fundraising, which sponsored the research, “It’s vital that charities use this benchmark as the measure of the size and urgency of the task ahead. The benchmark suggests that the sector as a whole is at risk of falling behind, and now is the time to act. Digital has now reached the point where a few strong digital people at the right place in the organisation working with the right partners on the right projects can have a transformative impact on both fundraising and service delivery.”

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Martin Francis Campbell, CIO of Christian humanitarian organisation World Vision UK, and chair of the Digital Collective which has run the data gathering and research highlights:

“The Charity Digital Code has been a tremendously useful standard against which charities have been able to measure ourselves.  It’s no surprise that we’re behind the curve on digital, and we know that we need to do more, but what’s so valuable about this report – and the code itself – is that, by focussing on the culture and practice of digital, rather than the technology, it shows us where we need to concentrate our effort in order to kickstart improvements overall.”

The results of the Charity Digital Code Benchmark Report have been published today in full to more than 150 charities who have shared their anonymised data for the research.  The full report is also available free of charge to any charity contributing data using the Quick Assessment tool here:

Announcements Digital

Is your charity as digital as you think?

With the Charity Digital Code, charities now have a sector-wide standard showing how they can better fulfil their charitable purpose in a digital age.  The code has been developed following an extensive collaboration between the Charity Commission, the Co-Op foundation, Lloyds digital inclusion team, and the Office for Civil Society, plus an extensive group of over 150 charities who provided input and feedback.

The result is a refreshingly simple code which allows the charity sector as a whole to take stock of where it is today, and where it needs to go tomorrow.

At the Digital Collective, we think the Charity Digital Code is fantastic, we’ve been really pleased to have been able to feed in our own experiences to contribute to its development, and we’d encourage every charity to take a look at the code and see where digital offers the biggest opportunity to take its own cause forward.

Our Charity Digital Code Quick Assessment Tool is currently offline, and we’ll return soon with an updated version drawing together the results and feedback that the code has already generated and ready to help you get digital in your team.


What is digital, 4: Analytics

Wrapping up this week’s question.  That took longer than I thought!

Social Networks

What is digital, 3: Social Networks

It’s the biggie, folks.  Social Networks and your digital strategy…

‘Till next time…

Digital Marketing Uncategorized

What is digital, 2: Digital Marketing

This one’s a biggie.  I know that half of my advertising budget is wasted, I just don’t know which half.  Only now I do…

Until tomorrow…