Announcements Digital Transformation

Welcome to the 20s

Happy new year, and a warm welcome to the 2020’s. As the new year kicks off, I’m busier than ever, and I’ve lots to catch you up on in future posts: I’ll be posting on :

  • how we restructured our marketing* roles to deliver the best quarter ever,
  • how we are adapting our organisation around our emerging new content platform,
  • and I’ll be giving YOU access to the toolkit that you need to jumpstart marketing in your own organisation.

First, though, I want to share with you some work that I’ve completed over the last few months. With a new international president joining World Vision (from Google no-less – the well-know marketing platform) a group of experienced digital folks from across our global organisation have been commissioned to accelerate our adoption of digital practices. To kick this all off, we want to share a picture of what our organisation might look like in the not too distant future, and a short video seemed the way to go.

Note that in line with the advances both hardware, software and media skills, this video didn’t require the use of any external suppliers. No external video editors, camera crews, directors, or producers were hired or commissioned – this video shows both our ideas of the future and also what the organisation of today is already capable of imagining…

World Vision: Our Digital Future

What struck us most in putting this together was that the transformation we’re looking to achieve with digital isn’t going to arrive in some new shrinkwrapped computer hardware or in some cool new software update – the technology we need is already in our pockets. The culture, practice and business models that we use will drive the change that we must achieve.

And as always, we look forward to sharing the journey with you.

Happy new year my friends, and welcome to the ’20’s.

* “Digital first”, right? We no longer need to call out “Digital” marketing as if it’s some wierd new thing that might not catch on. It’s the 2020’s right? There’s marketing and then there’s offline marketing.

Agile Announcements Digital Transformation

Time to change the world for the better?

Our job at World Vision is to work with our supporters transform the lives of the world’s most vulnerable children.  No matter what element of World Vision’s work a supporter is interested, we want to bring that to life for them on their screen, on their phone and throughout their digital life.

Why work at World Vision? I asked a few people what they thought…

That’s where you come in.  You see, until now, we’ve worked with external agencies to deliver those digital experiences and digital products.

But digital is now far too important a part of our everyday lives to be outsourced, rather, we have to start with digital when we’re thinking about any supporter experience. That’s why we’re creating a brand new team.  We’re building the capability to deliver our own digital platforms and to develop them rapidly using the latest best practice from tech companies and startups.

If you are a .NET web developer, and you want be part of a fast moving team using test driven development, CI/CD, remote working and flexible hours to create amazing experiences for world vision’s UK supporters, if you want to work with our colleagues in a hundred countries and see the impact of your work every day, if you want to transform the lives of the world’s most vulnerable children, then get in touch today.

We can’t wait to hear from you.

Digital Platform Team Leader

.NET Developer, CI/CD Specialist

Front End Developer

.NET Developer, TDD Specialist

Agile Digital Digital Marketing Digital Transformation Professional Development Uncategorized

Agile Insights from Cancer Research UK

With Greg Franklin @gfranklin and Giulia Merlo @giuliavmerlo.

I recently had the opportunity to sit down for the Digital Collective Podcast with Greg Franklin and Giulia Merlo Agile Lead and Service Design Lead at Cancer Research UK.

The full episode is linked from the bottom of this page and is well worth a listen. Over the course of the conversation we talked about:

  • Investing in an in-house digital capability is a big deal, a significant skill shift and change to the way the organisation works. CRUK is a long way through and has a lot to teach the sector.
  • The benefits of Agile for charities include speed increases, better collaboration and closer working relationships with end users, but the structure is important.
  • Outputs or outcomes? Not just delivering the thing that we want to deliver but following through and understanding the impact that has is the key to transformation.
  • Service Design is the thinking around how the user’s individual interactions and experiences link together to create their reality of your organisation.
  • The charity sector is headed for disruption, digital transformation is only just getting started.

Don’t forget to subscribe to the digital collective podcast using your favourite podcasting app. We’re available on apple iTunes here, and directly to other podcast apps here.


Gabi Mamon, Digital Projects Adviser at Bond

In this episode of the digital collective podcast, we meet Gabi Mamon, Digital Projects Adviser at Bond. We hear how bond is addressing the need for digital transformation across NGOs both within its own operations and by working with its members, and we hear Gabi’s approach to ensuring accountability for digital results.

Podcast on Podbean

Podcast on Apple Podcasts

Analytics Professional Development

CRO: Everything you need in 10 minutes

OK, I got a lot of feedback on last week’s blog post about the Conversion Rate Optimisation that we’ve been doing at World Vision.  So I wanted to give another take on that and maybe cover off some of the questions you might have about how to get your website performing waaaaay better.