Happy new year, and a warm welcome to the 2020’s. As the new year kicks off, I’m busier than ever, and I’ve lots to catch you up on in future posts: I’ll be posting on :
- how we restructured our marketing* roles to deliver the best quarter ever,
- how we are adapting our organisation around our emerging new content platform,
- and I’ll be giving YOU access to the toolkit that you need to jumpstart marketing in your own organisation.
First, though, I want to share with you some work that I’ve completed over the last few months. With a new international president joining World Vision (from Google no-less – the well-know marketing platform) a group of experienced digital folks from across our global organisation have been commissioned to accelerate our adoption of digital practices. To kick this all off, we want to share a picture of what our organisation might look like in the not too distant future, and a short video seemed the way to go.
Note that in line with the advances both hardware, software and media skills, this video didn’t require the use of any external suppliers. No external video editors, camera crews, directors, or producers were hired or commissioned – this video shows both our ideas of the future and also what the organisation of today is already capable of imagining…
What struck us most in putting this together was that the transformation we’re looking to achieve with digital isn’t going to arrive in some new shrinkwrapped computer hardware or in some cool new software update – the technology we need is already in our pockets. The culture, practice and business models that we use will drive the change that we must achieve.
And as always, we look forward to sharing the journey with you.
Happy new year my friends, and welcome to the ’20’s.
* “Digital first”, right? We no longer need to call out “Digital” marketing as if it’s some wierd new thing that might not catch on. It’s the 2020’s right? There’s marketing and then there’s offline marketing.